I’ve seen the general subject of what an effort split in a dating/relationship situation should be discussed before. You can imagine how the discussion usually goes. Women say men should do more, men say it should be more equal. In case anyone’s wondering, I think the man should do slightly more (maybe 60/40).
That said, I think men would be wise to try a different strategy: if not in general, then definitely in certain situations. Women are always taught not to cast their pearls before swine. Well, neither should we. We should be minimalists when it comes to dating (minimalist behavior being defined as “not doing everything we can, but doing everything that is necessary”) for a few reasons. Before the women get all upset, minimalism will help women out too.